Getty Images But what's really driving this year's box-office surge?
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And just how big has the box office been for those films? A closer examination of their success suggests Tinseltown's studios and stars aren't merely reaping the benefits of a nasty recession; they're also creating those benefits by making substantial changes in marketing and distribution -- tweaks that retailers and consumer brands should note too. Hit the bricks By now, everyone knows that "Paul Blart: Mall Cop" overperformed -- but it's how it overperformed that was surprising. Miami, traditionally the 17th-highest-grossing market, jumped to the 14th for "Paul Blart" after Mr.
James came to town. Minneapolis, usually the 21st, became the 19th. And Dallas moved up from seventh to sixth. But we certainly do believe in this kind of grass-roots stuff and will be doing more of it down the line, " Mr. Hire hungry talent with something to prove Despite a loyal following from "King of Queens" and heavy promotion during reruns of the old Sony-owned sitcom, Mr.
James was still far from a slam-dunk on the silver screen. He judged a "Mall Olympics" in Miami.
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He worked New Year's Eve. He even rode a Segway as the pace car at a Nascar race in Dallas.
That's not to say that every midsize market merits a visit from a movie star. Break taboos As Mr. The bad guys get around the mall with mountain bikes, skate boards and by utilizing some impressive parkour moves. Clearly this movie was meant for the PG crowd and in that it succeeds. It's a nice clean family comedy that everyone can attend and enjoy.
There were lots of families in the theater when I saw this movie and they all seemed to have a pretty good time. Candy played a few different roles in films before he did Summer Rental but that movie is where you see the classic John Candy affable lug character that kind of served as a template for most of his following roles.
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His characters were usually some variation of that, he did it well and people loved it. Kevin James has a similar likable quality and I'm hoping that maybe he picks up the Easy Going mantle where John Candy left it. To paraphrase Paul Blart himself, "Don't write this movie off. Start your free trial.
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Marketing Lessons From 'Paul Blart: Mall Cop'
When a shopping mall is taken over by a gang of organized crooks, it's up to a mild-mannered security guard to save the day. Kevin James , Nick Bakay.
Best Die Hard Rip-Off. Share this Rating Title: Mall Cop 5.
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Use the HTML below. You must be a registered user to use the IMDb rating plugin. Spring Edition Razzies Edit Cast Cast overview, first billed only: Paul Blart Keir O'Donnell Veck Simms Jayma Mays Chief Brooks Bobby Cannavale James Kent Adam Ferrara