The judge said the agency's then managing director Lemarc Thomas claimed there was a substantial number of wealthy male members actively engaged in its matchmaking services. This was false and misleading, added the judge, because there were only about active male members.
Best of Money: single, dating and paying a very high price for it | Financial Times
That number could not be described as a substantial number, even without considering how far that number would have to be reduced to allow for compliance with her criteria. In her suit, she sought the return of her membership fee and damages for distress. The agency counter-sued for libel and malicious falsehood in connection with two online reviews she wrote. Ruling on the agency's libel claim, the judge said he had not found that the business was a fundamentally dishonest or fraudulent operation, although at the time, it probably had a short supply of suitable men.
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For instance, the dating lingo has changed. Technology has also made it harder to commit to individuals. James is completely independent and does not work for any one dating agency.
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He is in no way liable for any decision you make. Get Free Expert Advice. James Preece - The Dating Guru.
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Report a mispronounced word. Now in my 40s, after my time in the City, I worked as a dealmaker for a large, ambitious internet company in the US, before realising a long-held dream of becoming a published author. More than half the UK population is now single, according to the Office for National Statistics, and the largely unregulated dating industry is estimated to be worth hundreds of millions of pounds.
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Matchmaking services are emerging with increasingly adventurous fee structures — particularly in central London, which has more than its fair share of wealthy singles. Discretion and privacy are understandably sought by all involved, making it hard to get a reliable gauge of the success rate of these services before joining — or even indeed how they operate.
Most of my London social set had settled into family life by the time I returned, and I knew I needed to consider other ways to meet a partner. I soon eschewed online dating , which struck me as too time consuming and unpredictable. For years, people did not seem to know who they were meeting online, where photos and profiles could be notoriously misleading.
Then, Tinder came along.
Wanted: life partner
Tinder interacts with Facebook , making it more likely that you will identify others you know when dating online. I was drawn to the idea of a personalised service that would be discreet yet effective, so I used the web instead to search for a traditional matchmaker.
Most matchmakers I came across were clearly seeking wealthy, international clients, typically with offices in Mayfair. The one I picked appeared more down to earth, its premises located outside central London. She was well spoken, in her early thirties, attractive and not pushy. Part of my brain began turning: At our first meeting, we discussed everything you might expect: Then, a house call.
My matchmaker informed me that, to get to know me, she needed to visit my home. Exactly how all this fed into the matchmaking process, I never would come to know, aside from it perhaps confirming that I was good for the fees.
Should I join a dating agency?
Regardless, I set to work on defining Miss Right more thoroughly: She enjoys walking, family, socialising. I set an age range, attached photos of women I fancied and hit Send. Less straightforward was my attempt to get that profile memorialised in the contract somehow. Yet my matchmaker was very good at not using aggressive sales tactics.
Take your time; look at other options, she advised, while emailing me teaser profiles: In any other realm finding a home, hiring a key staff member I would never entertain paying all of the fees up front, with no part contingent on the basic delivery of the service let alone a successful outcome.
However, matchmaking is different.